The main thought behind Culturewise is "knowledge in action" which is fundamental in order to gain success. The more we know, the better we are able to change our behavior, gain new experiences and more courage to go toward.

The clients of Culturewise are mainly in the IT, medico and engineering business.

Culturewise was founded in the beginning of 2007 by Line Mark Rugholt with the goal to give Danish companies the opportunity to prepare for the cultural difficulties and thus achieve better results in India.

Culturewise is as of mid October 2010 located in delhi and does work in both Denmark and India.